Welcome to the
Key Insights chapter.

In our continually evolving reality, it is critical that we can access, understand and apply the latest insights with regards to our Channels, Category, Consumers and Shoppers.

In this section we have gathered all the latest insight documents in one place to allow easy access and application.

This information should form the basis of the strategy and plans you develop with your customers, both short and long term.


Documents

Use the key words filter below to find documents more relevant to you. This section will be updated regularly as and when content becomes available.

  • analysis
  • behaviour
  • behaviours
  • best practice
  • beverages
  • category
  • channel
  • chiller
  • commerce
  • concept
  • consumers
  • convenience
  • covid
  • customer
  • daypart
  • digital
  • drinking
  • drive
  • ecommerce
  • electric vehicle
  • energy
  • evolution
  • experience
  • facts
  • forecourt
  • format
  • fuel
  • future
  • global
  • health
  • human
  • hydration
  • impulse
  • incidence
  • innovation
  • insights
  • learnings
  • local
  • loyalty
  • management
  • market
  • meals
  • mission
  • occasions
  • Omnichannel
  • online
  • onthego
  • petrol
  • price
  • product
  • refreshment
  • retail
  • retailer
  • routine
  • services
  • shell
  • shopper
  • stores
  • strategy
  • supermarket
  • supplier
  • supplychain
  • sustainability
  • technology
  • travel
  • trends
  • value
  • water
Click icons below to access

Channel Petrol Convenience

  • 2023 Future of Convenience

  • 2023 Convenience Channel Report

  • 2022 EV retail research in Germany and GB

  • Norway EV store visits

  • 2022 IGD EVs and the future of forecourts

  • 2022 Germany EV research

  • 2023 McKinsey EV’s the next step

  • US Convenience Retailing Trends Beverages Survey_ Feb 2023

  • 2022 convenience channel report

  • Electric vehicles Convenience Opportunities survey for Coca-Cola _ 12 02 2023

  • Electric vehicles and the future of forecourts_2022

  • Boosting Beverage Incidence in Petrol Convenience 2021

  • IGD Best Practice Forecourts 2018

  • Digital Petrol Store of Future 2018

  • Past Petrol Channel Findings - 2015-2020

  • Petrol Shopper Understanding 2013

  • 2021 NACS shopping missions change during covid

  • 2020 IGD Global trends in convenience retail

  • 2020 Consumer Missions Fuel USA

  • 2020 Convenience Channel Report

  • 2020 Global Convenience Channel Opportunity

  • 2020 The future of the convenience channel

Channel Travel Retail

  • 2020 Travel Retail Findings

Consumer Beverage Landscape

  • Drinking Moments WE Petrol Convenience

  • CBL WE All Environment Snapshot

  • CBL WE Countries Petrol Convenience

Consumer Insights

  • Global Consumer Trends 2022

  • 2019 Consumer Trends

  • 2020 Impact Covid Consumer Trends

Multichannel

  • 2023 Future of Omni-channel

  • 2023 survey Cost Of Living

  • European Trends Analysis - executive Summary 230404

  • 2022 NAOU Labor optimization playbook activation Guide

  • 2020 The food to go store of the future

  • 2020 Mission and Channel Choice

  • 2020 Impulse Growth Today and Tomorrow

  • 2021 Food to Go Trends

  • 2019 Embracing Modern Convenience

Other Insights

  • 2023 IGD How the C channel is delivering value

  • 2023 Food & Beverage Report

  • Chiller Analysis Shell Poland 2020

  • Importance of Hydration 2014

Get in touch

Here you will find the key contacts for the Global and International Customer and Channel teams and the Local Customer Teams. Please remember to check this section regularly, as contacts may be updated from time to time.