Welcome to the
BEST PRACTICE chapter.
Here you will find best in class case studies that span a variety of topics.
For future additions to this section, please download and use the Best Practice template provided below. This section will be updated regularly as and when content becomes available.
CLICK BELOW to view.
Best Practice template
Documents
Use the key words filter below to find documents more relevant to you. This section will be updated regularly as and when content becomes available.
- activations
- aggregators
- best practice
- bundle
- business plan
- Check-out
- coke
- Combo
- Coolers
- data
- Deal
- digital
- Displays
- equipment
- execution
- future
- impulse
- incidence
- innovation
- Lagardere
- meal
- meals
- Multibuy
- occasions
- offer
- packaging
- partnership
- Planograms
- product
- shell
- snacks
- take away
- Take home
- value
- water
- WHS
- Zero
Activation and Promotions
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2023 FC Circle K Sweden Q4
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2023 SPAR Express Occasion Bundle Promotion DE
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SHELL NL pack test best practices_2022
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LTR Water & Coffee best practice 2021 Romania
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Shell 7 eleven Singapore take home activation
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Petrol Germany Chaqwa launch 2018
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Shell Singapore Buy3get1free
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Shell Norway forecourt second placement
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Shell Germany Sugarfree promo
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Shell France multibuy on multiple months
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Shell Germany multibuy
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Petrol Germany Car wash and water promotion
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Petrol Bulgaria 2017
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LTR NL Fuze Tea Zoneplan activation
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LTR Austria Refresh Yourself
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BP Austria Summer campaign 2017
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ATG Spain Mixability, Perfect Serve
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ATG Switzerland Great Activations
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Canada Best Practice
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Discounter Best Practice Global Playbook
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Coffee
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Petrol Bulgaria Launch of Lavazza 2018
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Data Led Leadership
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Shell GB distribution 2020
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aTG Category plannign Belgium 2019
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Digital
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Shell South Africa At Home Occasion Digital 2020
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Shell GB Aggregators
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Equipment
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ATG US Smart cooler 2021
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Shell Turkey Cooler on path to checkout 2019
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Shell Poland Go Chilled 2020
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Shell NL Fast Lane Cooler 2020
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ATG US Category planning and equipment 2018
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ATG Germay Category planning and equipment
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Field Sales
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Field Sale PICOS 2018
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Innovation
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WHSmith What The Fanta launch 2021
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Shell Canada Energy Innovation 2020
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LTR Germany launch of Fuze tea 2018
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LTR CZ launch of Smartwater 2018
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Meals and Snacks
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TCCC x Emarat best practice 2023
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Lagardère Romania - Combo Deal Water Coffee - 2021
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WHSmith Coca-Cola Meal Deal activation 2021
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Shell 7 Eleven Singapore Meal Deals
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ATG Italy Meal Deals Value Creation
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Shell Turkey Breakfast Deal 2019
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Shell Thailand Combo with food 2020
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Shell Sourth Africa meal deals 2019
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Shell France affordable offer 2020
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Petrol Norway Food for Later 2017
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ATG With Meals Germany Activation
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Merchandising
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Europe Coolers Data
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Lagardère Australia - Planogram Review - March 2022
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Circle K Ireland Category Captain Impact
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Shell Turkey Energy Area 2019
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Shell Poland Zero Zone 2020
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Petrol BE Planogram
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LTR Poland New Display Solutions
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LTR NL Automatic Wall Drinks
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LTR CZ Soft Drinks Coolers in Duty Free
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ATG Italy Planograms
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Sustainability
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AutoGrill HMS NL Approach 2019
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WE Execution Examples 2020
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LTR NL Sustainability Partnership 2019
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Template
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Best Practice Template
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Legal Disclaimers:
Please note that any final decision on pricing and commercial strategy remains always the bottler’s and customer’s responsibility
Category Planning Support/Category Management will always be provided only in strict compliance with Coca-Cola’s/each bottler’s legal category management guidelines and potential additional legal restrictions.
Get in touch
Here you will find the key contacts for the Global and International Customer and Channel teams and the Local Customer Teams. Please remember to check this section regularly, as contacts may be updated from time to time.
